27 Mar A modest proposal on how Microsoft can clobber Apple
I’ve been watching the tech news and shocked by how Mac market share is receding due to the recession. Apple executives are putting on a not-worried public face — in the company’s last quarterly earnings call, CEO Steve Jobs said that Mac users are loyal. They’ll postpone buying, but they won’t switch to Windows. That was true during the last recession — but is it still true today?
The last recession was 2000-2003 or so (depending on which economist you ask and which region you’re discussing), At that time, there was a broad canyon between Mac and Windows applications. If you had a Mac, you weren’t likely to go to Windows because of the financial cost of switching all your applications, and migrating all your data, as well as the enormous hassle of learning a new operating system.
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