20 Mar Should Facebook be your company's intranet?
For at least one midsize company, the answer is “Yes!” But using Facebook as a business intranet raises some serious questions about security, privacy, and the effect on company culture. bMighty gets an inside peek at Serena Software’s social networking experiment.
Until recently, Serena Software, was known more for mainframes than social networking. The company has been in business for 27 years and the average Serena employee is a well-seasoned 46-year-old programmer who codes mainframe software rather than sexy Web 2.0 projects.
But a company intranet established on Facebook is helping to change both employee and market perceptions of this stately, midsize tech company.
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