16 Mar Web 2.0 tools like Twitter, Facebook can foster growth in hard times
Zappos.com Inc. credits its novel Web 2.0-based sales philosophy for much of its significant sales growth — and continuing profitability — during the current hard times.
The online shoe and clothing store doesn’t spend massive sums creating and implementing online or offline marketing and advertising campaigns, yet it still generates significant buzz among its current and potential customers.
How? Mostly through its heavy use of Twitter Inc.’s eponymous social network and, to a lesser extent, its use of tools from Web 2.0 providers like Facebook Inc.
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