13 Mar How and why to launch a business presence on Twitter
Companies big and small have successfully used Twitter to improve customer service, receive R&D tips, and market their products
In a down economy, it might seem counterintuitive to try experimental mediums such as Twitter for marketing and customer outreach. After all, the more well-established Facebook has a documented 175 million active users, while estimates place Twitter (which doesn’t disclose such figures) at around 5 million users.
But while Twitter’s user base might seem small, the return on engagement from Twitter fans is substantial, says Jeremiah Owyang (@jowyang), a senior Forrester analyst who researches social technologies and who writes a blog on Web strategy.
“Most Twitter users are hyper-connected,” says Owyang. “They are influencers and really want to share opinions with others. Many of them keep blogs. They are very different than the mainstream Facebook users.”
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