10 Mar US search market under pressure
The Search Engine Marketing Professional Organization predicts that US search adspend will increase by 9% to $14.7 billion (€11.6bn; £10.6bn) this year, down from a prior prediction of $18.8 billion as marketers rein in their budgets.
According to a survey of 890 advertisers and agencies conducted by Didit on behalf of SEMPO, the American search market will be worth $19.8bn by 2011, compared with its previous estimate of $25.2bn.
Kevin Lee, president of Didit, argues US shoppers are currently “searching less” for a wide number of products.
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