02 Mar In down economy real time analytics provde supply chain benefits
Manufacturers and retailers lead the way in using up-to-the-minute point-of-sale data to avoid stock-outs and overproduction.
In the perfume business, it’s new products, like last year’s U.S. launch of Kate, a fragrance Coty branded for supermodel Kate Moss, that can make or break a company’s year. But big hits also can lead to big problems.
When a product takes off, Coty must respond quickly to keep shelves full. But its ability to ramp up is dependent upon glass, packaging, and other suppliers.”If we can’t meet demand … it annoys the retailers, the consumers lose interest, and we lose sales,” says Dave Berry, CIO at Coty Fragrance, whose other brands include Jennifer Lopez, Kenneth Cole, and Vera Wang.
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