23 Feb Baby boomers, luddites? Not so fast
It’s probably safe to say that Whopper Sacrifice, Burger King’s impish Facebook campaign that offered users free burgers in exchange for dropping 10 friends, wasn’t aimed at retirees. But maybe it should have been.
A recent report from Forrester Research indicates that while it might be tempting to categorize all aging Americans as techno-dinosaurs and Luddites, more than 60 percent of baby boomers are avid consumers of social media like blogs, forums, podcasts and online videos. That’s up from roughly 40 percent a year ago.
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