16 Feb RADCL Software brings Fortune 500 research process to Web 2.0 platform
MILWAUKEE – February 12, 2009 – Challenged by Fortune 500 companies to modernize traditional market research that waste billions annually, FiveTwelve Group today announced the launch of RADCL Software, which brings the resulting research process and its unmatched 90 percent implementation rate to a Web 2.0 platform.
“Every year product and service companies and investors spend billions on research to support important decisions,” said Nick Hayes, FiveTwelve Group partner. “Yet only one out of four traditional research projects actually results in action. Business has become lean and flexible in nearly every area, RADCL brings LEAN principles to marketing, business development, customer service and research and development.”
Modeled after Six Sigma methods, RADCL is a process that makes research simpler, shorter and more effective by harnessing the power of teams, regardless of geographic proximity. From simple research, like polling, or complex research, like testing new concepts, RADCL improves business intelligence and performance.
ITT, Eaton and Schneider Electric among others have embraced RADCL with a three-fold improvement in project effectiveness, measured in:
• Shorter time to market
• Increased understanding of markets, customers and competition
• More relevant products and services
• More precise communication
• Improved customer relationships
• Research effort becomes a problem-solving and communication exercise, not just a data acquisition event, so the process itself creates value.
Pilot versions of RADCL Software have been successfully used by manufacturers, marketing services firms and by academic researchers in major universities. Visit radcl.com/lessons for uses by industry and application.
RADCL, pronounced “radical”, for Research and Decide Collaboratively, is a proven research method that combines process and technology to create a rich and productive environment for important decisions. RADCL Software, a comprehensive Web 2.0 software application for managing the process of business research and sharing the results, is designed for collecting and studying information to make more effective, efficient decisions and to use what’s learned to improve business performance. Visit radcl.com to learn why if it’s not RADCL, it’s just information.