07 Jan Did online stores have a Happy Holidays?
Post-holiday-season sales estimates from a number of research firms suggest sales might have grown even more slowly. comScore estimated that online sales from November 1 through December 23 were actually down three percent from the year before.
The final numbers are still coming in. But on the bright side, to cope with economic uncertainty, holiday consumers used the Internet in new ways. Regardless of whether shoppers bought online or in-store, more turned to the Internet to locate products, compare prices and find retailers.