will take on Wal-Mart will take on Wal-Mart

Two Madison serial entrepreneurs have landed more than $4 million for their latest business venture, and it won’t even go live until spring.
Brian Wiegand and Mark McGuire, creators of, an online shopping and social network, have raised $4.3 million in funding for, an online market for household products. They won’t give details of the business yet, other than to say it will involve selling household essentials to consumers over the Internet, ranging from diapers and toilet paper to toothpaste, batteries and garbage bags, but no food products.
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