17 Jun TrafficCast partners with Apisphere to develop mobile navigation technology
Madison, Wis. – Forty years ago, Madison, Wis. and Berkley, Calif. pointed the way to campus activism, but today they will provide another type of direction thanks to a partnership between two complementary companies.
The partnership links Madison’s TrafficCast, a traffic data firm, with Berkley’s Apisphere, a provider of location-awareness services for mobile business applications. They have announced plans to add traffic congestion and travel time forecasts to mobile navigation and routing products.
One of the competitive advantages they hope to achieve is giving consumers the information they need to change travel routes, based on real-time traffic updates, while in transit.
Craig Harper, CEO of Apisphere, said in a release the two companies are in a unique position to deliver traffic information in real-time to multiple users nationwide.
• TrafficCast partners with GPS navigation firm
• Business Contingency Group to deploy TrafficCast software