11 Jun PointOne moves in new direction: consumer-driven healthcare analytics
Wauwatosa, Wis. – In what is being called a dramatic shift from the healthcare IT industry’s focus on providers, the Milwaukee-based PointOne Systems has announced that its health information analytics tool will provide reports to consumers that want to analyze their health data.
The tool, known as RedBox Technology, is an Internet-based service that now will be marketed to consumers as well as hospitals, research laboratories, and healthcare providers for analysis of patient risk factors.
The new business model is part of a repositioning by PointOne under the direction of new president and CEO Robert Pothier and Dr. Peter Tonellato, the company chairman. Pothier joined PointOne last year after serving nine years with GE Healthcare.
Tonellato, also a bioinformatics scientist at Harvard Medical School, said the seven-year-old company’s new business model is based on the increasing sophistication of healthcare consumers, and the online tools they use to become advocates of their own health and well-being.
“The Internet has created a new kind of healthcare consumer and those types of consumers demand targeted information about their own health,” he said in a release.
According to the company, the analytics tool gathers patient health data and generates “sophisticated but consumer-friendly” reports that reveal potential susceptibility to various forms of cancer, heart disease, diabetes, and other health issues.
One area where the software can be applied is with a family medical history, which is considered a reliable indicator of potential health problems. Consumers lack access to family history assessment tools, Tonellato said.
Prior to taking this new direction, Pothier said PointOne had an incredibly valuable technology, but an antiquated business model. He said the new model reflects the desire of healthcare consumers for relevant information about their health no matter what the source – doctor visits, lab results, or fitness clubs.
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