21 Aug Norlight will offer VoIP in Madison, Green Bay
Brookfield, Wis. – Norlight Telecommunications, Inc., which will spin off from Journal Communications, has announced that it will roll out its new Voice over Internet Protocol (VoIP) service to small and medium-sized businesses in Green Bay and Madison.
The facilities-based communications company will attempt to penetrate this potential growth market by offering integrated communications bundles of local voice, long distance, and Internet and data services over a private Internet Protocol connection. The service, called IPLive, later will be available to Norlight customers in other Midwestern markets.
Cost savings and improved productivity most often are cited as the reason large businesses consider IP telephony deployment over circuit-based phone systems, but few small businesses have invested in the technology.
According to Norlight, its VoIP product is designed to extend the life of existing phone equipment, it can be customized, and it provides at least a full T-1 line of broadband Internet bandwidth – about double the bandwidth of older technology. That level of bandwidth cannot be delivered via non-IP networks, according to Kamlesh Sethi, product manager for IP telephony and local services for Norlight.
In addition to its Brookfield headquarters, Norlight has sales offices in Green Bay, Madison, Chicago, Minneapolis, and Indianapolis, plus Grand Rapids, Lansing, and Plymouth, Mich.
The company’s break from Journal Communications was announced in April, and is expected to become official later this year.
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