26 Apr Nebraska bank benefits from Fiserv’s integrated solutions
Brookfield, Wis. – A Midwestern community bank can now remove the guesswork out of customer profitability analyses, based on the integration of two technologies from two separate divisions of Wisconsin-based Fiserv. Security National Bank, located in Laurel, Nebraska, can now view financial relationship data from any of its desktops and identify its’ most profitable customers.
“Every one of our customers is important, and we treat them that way, but we also want to go the extra mile for our best clientele, especially since they generate more than 95 percent of our net revenue,” said Keith Knudsen, executive vice president of Security National Bank. “Our entire staff, from tellers to bank managers, needs to know who our most profitable customers are. This is our first step in this new customer-focused initiative.”
Fiserv used an integrated architecture that combines technologies from Information Technology, Inc., and IPS-Sendero, to analyze core account data with customer profitability for the bank.
This is the first time the two divisions have worked together using Fiserv Integration Framework. The framework uses a Web-based system of platform-independent protocols to help Fiserv’s many businesses work together.
“Our 25th most profitable customer has a split line of credit with another area institution,” said Knudsen. “By knowing the scope of his financial relationship with us, we were able to offer an attractive loan package that may bring his second line of credit to our institution and move him well up our profitability rankings.”
Fiserv provides information management systems and services to the financial industry. The company serves approximately 14,000 clients worldwide, including banks, credit unions, insurance companies and lenders and savings institutions.