26 Jul Reaching Them Through the Mail
Improved software makes direct mail an attractive option
EAU CLAIRE, WI – Many businesses, large and small, view direct mailing as a hit-or-miss attempt to reach potential customers and grab their attention. Postalsoft Business Edition 7.32c is a software system designed to give organizations more control over the direct mail process, and to make this form of marketing a more affordable option for mid to large-volume mailers.
The newly-improved technology from Firstlogic, headquartered in La Crosse, offers geocoding capabilities, an option that allows the organization to add geographical data maintained by the U.S. Census Bureau. It also gives mailers the ability to select portions of a mailing list geographically, without the use of any additional software. This capability eliminates the expense of sending mailings to locations beyond a product’s range of availability.
According to Christopher Lien, Postal Market Director at Firstlogic, “Innovation is key in today’s postal processing environment. With the postal service making more options, more requirements, and incentives available to mailers, they need technology solutions that can support not only the way they process mail today, but how they’ll mail in the future.”
Postalsoft Business Edition offers several new options for improving the mailer’s relationship with the postal service. There is an optional interface that works with USPS FASTforward systems to update change-of-address information for individuals and businesses, which is necessary to meet First Class automation mail requirements and qualify for work-sharing discounts. This option also reduces the expense associated with “undeliverable” mail by keeping mailing lists and databases as current as possible. The software also supports the USPS CONFIRM program and features palletization capabilities for Bound Printed Matter mail.
Chris Colbert, Industry Marketing Director at Firstlogic says that Postalsoft is customized to meet the needs of each individual customer. “The software has so many options that it’s developed with the needs of the specific organization, for licensing directly to them,” he explained. The cost of the software scales according to how the customer uses it (and which options they choose) but the starting price is approximately $5,000.
All of the options available with the software are designed to create better-targeted mailings that decrease unnecessary expenses while taking advantage of the best postal rates and shipping methods. According to Colbert, the software’s extended service program provides for regular upgrades that keep the software updated to oft-changing postal system requirements. A complete profile of the product is available online at www.firstlogic.com.
Caryn Murphy is a freelance writer based in Madison, Wisconsin and can be reached at firstname.lastname@example.org