Would you like to know what your customers want before they do?
Of course. Every business wants to be able to anticipate the needs of their customers.
And that starts by understanding customers in a deep and meaningful way.
Unfortunately, that is getting harder and harder in our digital world…
“Brands Expand Into New Niches With Care, but Not Without Risk,” a recent NYT article, was full compelling brand extension stories. It also contained examples in which I found myself saying, “What were they thinking?” Here are some examples from the article of both ends of the spectrum.
The breakthrough financial success of the new Wonder Woman film contains an important lesson. For years, women super-heroes were outside the scope of movie producers’ considerations. Why? A 2004 film, Catwoman, also starring a female superhero, had failed to achieve its commercial aims. An assumption – female superheroes do not fill seats – became a belief that shaped future investment decisions.
LinkedIn is bringing its Today’s Job Matches feature to mobile job seekers in an upcoming update.
LinkedIn is rolling out new tools aimed at helping job seekers find new work and recruiters hunt down better matches for open positions.
IBM’s Watson first made headlines in 2011 when it was on the “Jeopardy” TV game show, and now it is boldly going to the final frontier, with the new Sony PlayStation virtual reality game “Star Trek: Bridge Crew.” IBM and game developer Ubisoft on May 11 announced that Watson VR Speech Sandbox will enable players to communicate in the new virtual reality game via voice.
For employers, hiring and retaining young employees has become more difficult than ever before. Today’s young IT workers are often looking for different things in a job than their older counterparts are.
Both research and anecdotal evidence suggest that the millennial generation, those born between 1981 and 2000, behave and think quite differently than previous generations. In comparison with other Americans, people in their 20s and early 30s are more likely to be liberal democrats, less likely to own their own home, less likely to be married, more likely to have a lot of debt and more likely to enjoy digital activities like video games and social media.
The Xconomy San Diego Forum on the Human Impact of Innovation offered a window into how information technology and science, marching hand-in-hand, will shape healthcare. “IBM’s Watson is not the only breakthrough game in healthcare,” was the best summary of the afternoon.
Today’s unpredictable markets demand that as you maximize performance from your current business model, you must in parallel be designing and developing new business models to disrupt the current cash generators. Otherwise, start-ups will turn your company into a dinosaur.
Among our greatest enemies, as individuals, as organizations, and as a society are the false biases that justify an attitude of “us and them” –in a word, discrimination. Fortunately it’s one of the areas where we’ve made the most progress over the past 100 years.
Yet, there is one area where even the most tolerant among us feels it’s totally justified to discriminate with utter abandon; millennials and Gen Z.
Every technology wave calls the role and value of IT into question. More than a dozen years ago it was cloud technology raising the question “Does IT Matter?” Today, digital transformation is calling the role of IT in to question. This requires the CIO and IT to write a new story about themselves and the value they bring to an organization. Before we can talk about the new story, it is important to think about past tales of IT.
Mark McDonald, a year-after-year favorite WTN Fusion speaker, created a compelling case for Information Technology’s next revolution at the recent Fusion 2017 conference. Mainframe computers, the first innovation, made Information Technology (IT) a specialty that enabled organizations to scale their operations. Client Servers, the next innovation, and the software they deployed allowed processes to be dramatically improved and automated – think ERP systems, on-line purchasing, and Human Resource systems. Next came mobile computing and the digital transformation of businesses that greatly enhanced customer experience. All of these stages were ones of mechanization, with hardware and software replacing previously manual activities.