Search for @author "Mark McDonald" returned 324 results.
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What is a digital strategy?
(March 19, 2015) This question re-emerges as organizations complete their initial investments in digital technology. Much of that investment concentrated on applying new...
Whats the business value of the Industrial Internet of Things? Part One
(February 25, 2015) The Four R's
Part 1: Revenue and rules
The Industrial Internet of Things (IIoT) is a powerful and disruptive force, but...
A house divided against itself cannot stand
(January 22, 2015) Do some executives really believe it is possible to respond to digital disruption by splitting their organizations in half? ...
What is a digital sponsor to do?
(January 20, 2015) Sponsorship is one of the paradoxes of digital transformation. On one hand digital democratizes information, technology and solutions creating bottom...
Decoding digital disruption
(December 18, 2014) Many people use disruption, in the case of digital, to strike fear into the hearts of executives and their business...
Do you dance with customers or just step on their toes?
(December 3, 2014) Customer experience is on everyones lips and in just about every presentation discussing digital. While the focus on customers is...
Walking into digital backwards
(October 21, 2014) Many companies walk backward into digital in the sense that they are wrapping their existing processes and operations in a...
The Digital Worker Redefined
(October 13, 2014) Digital technologies are fundamentally human technologies. Digital technology raises human ability by creating breakthrough and disruptive levels of high performance....
There is a lot of B2B inside of every B2C transaction
(October 6, 2014) Consumers get all the attention in digital. It is easy to demonstrate digitals business impact by showing off a mobile...
Diversified unregulated revenue
(September 26, 2014) Not every dollar of revenue is equally valuable. Some revenue is more valuable to companies than others. Margins, customer relationships,...