Marketing

• The high price of profits from many business models
  (January 9, 2013) As a budding economist, I was initially awed by the market mechanism: the invisible hand that encourages innovation and leads...
• How social media changes buying behavior
  (January 7, 2013) ...
• Smarter marketing requires more than personalized messages
  (January 4, 2013) I feel overwhelmed by the volume of digital messages coming at me from all corners of my life. And I...
• John Deere – Branding and business models at their best
  (December 6, 2012) The most powerful brands offer more than a unique, hard-to-copy and relevant value promise embracing both tangible and emotional benefits....
• Why many major companies fail to innovate – and how some succeed
  (December 5, 2012) Somewhere along the evolutionary path from startups to mature businesses, many companies stop innovating. That’s often unavoidable. Discovery and delivery...
• The Wall Street Journal needs a remodel
  (November 29, 2012) All I wanted to do was change my Wall Street Journal digital Monday to Friday subscription back to a daily...
• Demographics, GOP and business model strategy
  (November 20, 2012) Demographics don’t lie. They are one of the few external trends shaping organizational outcomes around which there is little if...
• As CMOs become immersed in technology, beware of the CIO myopic thinking trap
  (November 13, 2012) If you thought that the move from the Industrial Era to the Digital Era was the last major economic transition...
• Four practices for creating an authentic brand
  (October 9, 2012) As an experiment, I followed the world’s twitters during the first Obama-Romney presidential debate. Amidst the flurry of messages...
• Media and Image are two words that highlight changes created by the digital age
  (October 8, 2012) When I was young you watched television, listened to the radio or read a news paper. Companies identified themselves...