Marketing

• Business model strength, not numbers, should drive Facebook’s valuation
  (February 15, 2012) Are investors making a fundamental mistake in using LinkedIn’s market capitalization as a reference point for Facebook’s potential value? Selling...
• Global cyber name identities face new storms
  (February 14, 2012) Suddenly, perfect storms are developing on the global branding fronts; the top of the agenda is now ‘naming’ of the...
• Business model lesson in Komen’s public relations disaster
  (February 9, 2012) Susan G. Komen for the Cure®, global leader of the movement to eradicate breast cancer, learned a painful lesson last...
• Do you have a strong portfolio of business models?
  (February 2, 2012) The news has gone from bad to worse. The bad news: Kodak, the company that fueled the growth of the photography...
• Remember to ask, “What business are we in?”
  (January 27, 2012) If, as a company leader, you did not lose a heartbeat over the bankruptcy filing of Kodak, Barnes and Noble,...
• Get a free taste of financial responsibility with Mint.com
  (January 3, 2012) For the first time in decades, in 2012, I’m starting the year with a complete understanding of my income, expenses,...
• In Amazon vs. Netflix war, Amazon wins the battle for satisfied customers
  (December 28, 2011) Competition in a free market economy favors the lowest cost business model as markets mature and price-driven shoppers grow in...
• Disrupt your business model before you’re disrupted
  (December 23, 2011) A well-known case study by Harvard Business Review documents how Dow Corning elected to disrupt its own silicon business rather...
• The gTLD Opera
  (December 20, 2011) The curtain rises on January 12th 2012 but key players are still singing different tunes. Let’s peek into their performance...
• The good, bad and ugly of ecosystems
  (December 19, 2011) Qualcomm Life, a fully owned subsidiary of Qualcomm that focuses on the wireless healthcare marketplace, is on track to create...