Speakers and advisory Board

Photo of Patti Brennan
Patti Brennan, RN, PhD
Professor, School of Nursing and College of Engineering UW Madison
Dr. Brennan received a Masters of Science in Nursing from the University of Pennsylvania and a PhD in Industrial Engineering from the University of Wisconsin-Madison. Following seven years of clinical practice in critical care nursing and psychiatric nursing, Dr. Brennan held several academic positions. She developed the ComputerLink, an electronic network designed to reduce isolation and improve self-care among home care patients. Dr. Brennan currently directs HeartCare, an internet based tailored information and communication service that helps home-dwelling cardiac patients recover faster, and with fewer symptoms. Currently she focuses on the policy change and organizational re-design necessary to insure full value of community health informatics innovations. While president of the American Medical Informatics Association (2000-2002) she oversaw the development of the association's strategic plan. Dr. Brennan serves on the leadership team of the NSF-funded Women in Science and Engineering Leadership Initiative at the University of Wisconsin-Madison. Dr. Brennan is fellow of the American Academy of Nursing (1991), a fellow of the American College of Medical Informatics (1993) and an elected member of the Institute of Medicine (2002).
Photo of John A. Busch
John A. Busch
Partner, Michael Best & Friedrich LLP
John Busch is a partner in the litigation practice group. He served as chair of Michael Best & Friedrich LLP's litigation practice group from 1990 to 1995 before his election to the firm's Management Committee where he served until 2001. In 2001, Mr. Busch was elected to serve on the Board of Governors of the State Bar of Wisconsin. Mr. Busch has served as lead counsel in several significant cases. He has served on many bar committees, including the State Bar Committee on Multidisciplinary Practice and the Local Rules Advisory Committee for the United States District Court for the Eastern District of Wisconsin and the Federal Bench Bar Committee. He is listed in Who's Who in America and The Best Lawyers in America. In 2003, Mr. Busch was named a leading litigator by Chambers USA. Mr. Busch has given speeches to several professional groups, including addresses to the American Bar Association and the International Bar Association. Also in 2003, Mr. Busch served as the lead counsel in the reversal of a $94,000,000 personal injury punitive damage verdict.
Photo of Barry P. Chaiken
Barry P. Chaiken, MD
Associate CMO, BearingPoint
Barry P. Chaiken, MD, MPH has over 18 years experience in medical research, epidemiology, continuous quality improvement, utilization management, risk management, health care consulting, and public health. For over six years as its vice president for medical affairs, Chaiken provided clinical information technology thought leadership to the McKesson Corporation. Chaiken is board certified in General Preventive Medicine and Public Health as well as Quality Assurance and Utilization Review. He is Associate Chief Medical Officer of BearingPoint. Chaiken is currently on the editorial boards of the Journal of Patient Safety, Patient Safety and Quality Healthcare and the Journal of Clinical Outcomes Management.
Photo of Melissa Chapman
Melissa Chapman
Principal, Booz Allen Hamilton
Ms. Chapman is a Rockville, MD based Principal in Booz Allen's Health Practice. She has significant experience in all aspects of health IT development as applied to large scale health information integration, public health issues, and the drug regulatory environment. Ms. Chapman is a subject matter expert on the role of health information technology to improve health safety and quality. Prior to joining Booz Allen, Ms. Chapman held the position of Chief Information Officer for the United States Department of Health and Human Services (HHS). Much of her work as HHS CIO involved pioneering Federal efforts to align Federal technology resources with health lines of practice across all Federal health agencies to better provide Federal health related services and functions. Ms. Chapman continues to focus on health information technology and her recent work has included strategic planning for the development of a Regional Health Information Organization (RHIO) and a strategy for creating incentives for HIT adoption. She has also played a lead role in the development and delivery of Booz Allen’s innovative patient safety wargames and simulations.
Carl A. Christensen
Chief Information Officer, Marshfield Clinic
Marshfield Clinic Chief Information Officer (CIO) Carl Christensen has played a leadership role in the Clinic's pioneering electronic medical record and many other state-of-the-art initiatives. A native of Marshfield, Wisconsin, Christensen earned a bachelor of science degree in mathematics, computer science and statistics from the University of Wisconsin-Madison and a master of science degree in computer science from Syracuse University, Syracuse, New York. He was systems programming manager for Clinic Information Systems from 1988-94, and then joined the Center for Medical Genetics, Marshfield Clinic Research Foundation. In 1997, Christensen was named the Clinic's corporate technical planning manager and in 1999 he was promoted to CIO. A key initiative under his leadership is the Clinic's conversion to tablet PCs, beginning in 2003. Tablet PCs will lead to a chartless medical environment by 2006, giving providers access to electronic medical records including radiology reports and images; and allowing dictation, order entry and writing prescriptions electronically.
Frances V. Dare
Director, Cisco IBSG Healthcare Practice
Frances Dare is a Director in Cisco's Internet Business Solutions Group Global Healthcare consulting practice. She works with customer executives to transform their organizations through intelligently applied advanced technologies and business process innovation.

For more than 15 years Frances has led health and social service organizations through industry transformation and organizational change. She began her healthcare career in strategic planning and marketing for a diversified multi-hospital system. As a hospital administrator she increased referrals from regional physicians 20 percent within one year while developing innovative services and quality programs.

Frances speaks on current trends in healthcare and information management strategies that improve access and quality while reducing health care costs.

Rodney C. Dykehouse
VP, Information Technology & CIO, Froedtert & Community Health
Rodney C. Dykehouse is VP of Information Systems and CIO for Froedtert Hospital & Community Health. Previously, Mr. Dykehouse served as Vice President of Information Systems and Chief Information Officer at St. John Health System in Detroit, Michigan. He also served at St. John as Associate Administrator, Information Systems and Associate Administrator, Professional and Patient Support. He received a Bachelor of Arts degree in 1980 from Kalamazoo College and a Master's degree in Health Services Administration from the University of Michigan in 1983
Seth Foldy, M.D., MPH
health.e.volution and Medical College of Wisconsin
Seth Foldy recently ended a six-year term as Commissioner of Health in Milwaukee, Wisconsin, where his innovations in disease surveillance, electronic communications, and multi-jurisdictional and public-private collaboration earned him the American Public Health Association's (APHA) Roemer Prize for Creative Local Public Health Work among other awards. He provides consultation on population health strategy, health informatics and health policy as the principal of health.e.volution consulting. He is currently the principal investigator of Wisconsin Health Information Exchange, an effort to establish a Regional Health Information Organization (RHIO) in SE Wisconsin. A board-certified family physician, he is Associate Clinical Professor of Family and Community Medicine and Health Policy at the Medical College of Wisconsin, with additional appointments at the University of Wisconsin-Milwaukee and Argonne National Laboratory. He has served on the eHealth Initiative and Foundation boards, CDC's Information Council, APHA's Governing Council, and chaired the National Association of County and City Health Officials Information Technology committee. Dr. Foldy holds degrees from Stanford University, Case Western Reserve University School of Medicine, and the Medical College of Wisconsin.
Bradley M. Fox, M.D.
Clinical Informatics, Epic Systems Corporation
Dr. Fox received his M.D. from the University Of Iowa College Of Medicine. Board certified in Family Medicine, he has worked in private practice, and has served as medical faculty at the Genesis Family Medicine Residency in Davenport, IA. Brad dedicates his full-time efforts now to the Clinical Informatics team at Epic Systems Corporation, where he is primarily involved in clinical content evaluation and creation, as well as well as coordination of relationships with clinical content vendors.
Rick Gillis, MD
Director of the office of Clinical Informatic, Medical College of Wisconsin
Dr. Gillis is Assistant Professor of Medicine (General Internal Medicine) and Director of the Office of Clinical Informatics. The Office maintains the HealthLink Web site, produces the electronic and paper versions of the HealthLink newsletters and manages the online physician directory. He is also Associate Dean for Clinical Informatics, where he represented the Medical College Physicians' interests during the integration and implementation of the Epic Clinical Information System — a joint clinical IT system with Froedtert Hospital, directed the use of medical information in the care of patients and medical education and oversaw the College's patient and consumer health education programs. He sees patients on a part time basis. His patient care emphases include preventive care, high blood pressure, pulmonary medicine, internal medicine, renal disease and diabetes. He is board certified in internal medicine. Dr. Gillis joined the Medical College faculty in 1991. He received his MD from the Medical College in 1988 and completed an internal medicine residency at the College in 1991.
Mark Gottlieb
Epidemiologist, MetaStar, Inc.
Mark Gottlieb is the DOC-IT Coordinator for MetaStar, Inc. He designs and implements healthcare quality and effectiveness projects, assessments, reviews and analyses designed to assess and/or promote quality processes and outcomes. Mark works with the information structure derived from the reimbursement of Medicare services to support and evaluate efforts to improve care quality. Helping evolve information technology based solutions to improve the use of medical information in guiding the provision and the management of health care services delivery. Mark's major current efforts, are to participate in the design and implementation of the Centers for Medicare and Medicaid Services (CMS) plan to extend Electronic Health Records usage in multiple care settings as a transformational mechanism to improve the effectiveness and efficiency of healthcare delivery. To modify and evolve services delivery processes to most effectively benefit patients and practitioners from the application of this technology. To facilitate quality of care improvements in the environments facilitated by this technology. And to make to valid and comparable measures of the quality of care provision transparent and accessible to stakeholders in the healthcare system.
Jeffrey Grossman, MD
President and CEO, University of Wisconsin Medical Foundation, Senior Associate Dean for Clinical Affairs
Jeffrey Grossman, MD, provides executive leadership for the UW Medical Foundation. He works closely with the vice chancellor for medical affairs/dean of the UW Medical School and clinical department chairs to provide vision and leadership to the board of directors regarding trends and developments in academic and clinical health care. Grossman earned his medical degree at State University of New York, Syracuse, and completed his residency and a fellowship at UW Hospital and Clinics. Board certified in internal medicine, pulmonary disease and critical care medicine, Grossman maintains his practice in pulmonary and critical care medicine.
David J. Hanson
Partner, Michael Best & Friedrich LLP
Dave Hanson is a partner in the Business Practice Group and a member of the firm's Management Committee. Since joining Michael Best & Friedrich LLP in 1981, Mr. Hanson has been actively engaged in a practice that emphasizes regulated industries, including public utilities, health care and insurance. He has represented health care clients in antitrust, corporate and regulatory issues. Mr. Hanson's health care practice has involved organizing health maintenance organizations, limited service health organizations, insurance companies, joint ventures, PPOs and IPAs. Prior to joining the firm, Mr. Hanson was Assistant Attorney General for the State of Wisconsin from 1968-1971; Assistant Chancellor, Chief Legal Counsel, University of Wisconsin, 1971-1976 and Deputy Attorney General, State of Wisconsin, 1976-1981.
Kevin R. Hayden, FACMPE
President and CAO, Dean Health System
Kevin R. Hayden is President and Chief Administrative Officer of Dean Health System, an integrated healthcare delivery organization with almost 500 physician-providers and over 4,000 employees across southern Wisconsin. He has held this position since September 1997. He came to Dean in July 1996 as Executive Vice President of Physician Management Services Organization, which provided nationally-recognized physician management experience to medical groups across the country. Mr. Hayden has 22 years of medical group management experience with specific expertise in physician governance and communication, strategic planning, physician practice operations and integrated delivery structures. Mr. Hayden previously held the position of CEO of the Penrose-St. Francis Medical Group, Colorado Springs, where he played an integral role in creating this organization, resulting in the merger of 19 private practices. Mr. Hayden also served as Administrator of the Mariner Medical Clinic, Ltd., in Superior Wisconsin and was employed as the Business Manager for Psychiatric Associates in Rockford Illinois. Mr. Hayden obtained his Bachelor of Arts in Political Science in 1981 and his Masters in Health Management in 1984 at the University of Wisconsin-Madison. He is the recipient of the 1995 Administrator of the Year Award from the American College of Medical Practice Executives.
Thomas R Hefty
Reinhart Boerner Van Deuren s.c., Co-chairman Governor's Economic Growth Council, Former Chairman and CEO of Cobalt Corporation
Thomas R. Hefty is of Counsel to one of Wisconsin's largest law firms, Reinhart Boerner Van Deuren s.c. with offices in Milwaukee, Madison and Waukesha. Prior to joining the firm, Mr. Hefty was chairman and chief executive officer of Cobalt Corporation, and its subsidiary, Blue Cross and Blue Shield United of Wisconsin. In June, 2003, he was named as co-chair to Governor Doyle's Council on Economic Growth. In 2002 he served on the Health and Human Services Secretary's Advisory Committee on Regulatory Reform.
William R. Hendee PhD
Senior Associate Dean and Vice Dean of the Graduate School of Biomedical Sciences, Executive Vice President, MCW Research Foundation
William R. Hendee received the PhD degree in physics from the University of Texas. He joined the University of Colorado, ultimately serving as Professor and Chair of Radiology for several years. In 1985 he moved to Chicago as Vice President of Science and Technology for the American Medical Association. In 1991 he joined the Medical College of Wisconsin, where he serves as Senior Associate Dean and Vice President and Dean of the Graduate School of Biomedical Sciences. His faculty appointments are Professor and Vice Chair of Radiology, and Professor of Bioethics, Biophysics, and Radiation Oncology. He also is Professor of Biomedical Engineering at Marquette University. Dr. Hendee has served on many professional and governmental panels concerned with the assessment of medical technologies.
John W. Kelly, MBA, CHE
Principal, Grindstone Consultants, Former Sr. VP of Systems for Gundersen Lutheran Health System
Mr. Kelly, principal of Grindstone Consultants, has over 15 years of executive leadership experience in the health care industry working across a broad variety of settings. Prior to forming Grindstone Consultants, Mr. Kelly was Senior Vice President of Systems for Gundersen Lutheran Health System, an integrated regional health system serving Wisconsin, Minnesota and Iowa. Mr. Kelly led enterprise-wide strategic change management, information systems, HIM, facilities and government relations. He is the immediate past-president of the Wisconsin Medical Group Management Association, Chair of the University of Chicago Alumni Association, President of the Health Issues Study Society, Diplomate in the American College of Healthcare Executives, Advanced Member of the Healthcare Financial Management Association. He holds a Masters in Business Administration from the University of Chicago.
John W. Melski, M.D.
Clinical Informatics Medical Director, Marshfield Clinic
John W. Melski, M.D., joined Marshfield Clinic in 1983 as a dermatologist and has been medical director of Clinical Informatics for the Clinic system since 2001. As Clinical Informatics medical director, Melski oversees development or evaluation, implementation and management of clinical information systems in the Marshfield Clinic system. He has been instrumental in the development of an electronic medical record system for Marshfield Clinic that is over a decade old. In March 2001, he testified before a House Subcommittee on Health Insurance Portability and Accountability Act (HIPAA) regulations. He serves in a number of Clinic leadership roles and on committees involved with Information Systems functions.
Kim Pemble
CIO, SynergyHealth
Kim R. Pemble is Vice President and CIO for SynergyHealth, West Bend, WI. Kim received his master’s degree in health informatics from the University of Minnesota and has been active in healthcare IT for the past 23 years. During his career, he has participated in delivering healthcare focused business process and IT solutions in a variety of settings, including: single hospital, integrated delivery network, community health network, specialty physician office, vendor of a nationally implemented ASP model communication tool and as a member of the faculty at UW-M. He is a member of American Medical Informatics Association and the Health Information Management Systems Society. Kim has spoken and written on a variety of topics in healthcare including applications of IT for patient care, regional data repositories, community networks, public health information management and communication, and spatially enabling the EHR.
Robert V. Petershack
Partner, Michael Best & Friedrich LLP
Rob Petershack is a partner focusing his practice on intellectual property law with an emphasis on trademark law as well as software and licensing agreements. Prior to joining the firm, Mr. Petershack was General Counsel for Epic Systems Corporation, a leading developer of software for the healthcare industry.
Helene Nelson
Secretary, Department of Health and Family Services
In 2003, Governor Jim Doyle appointed Helene Nelson to lead the Department of Health and Family Services, one of the largest and most diverse state agencies in Wisconsin. Her department helps individuals and families build a healthy, safe and dignified life through an array of public health and mental health services, services for people with disabilities and the elderly, and programs such as Medicaid, FamilyCare and SeniorCare. Secretary Nelson is a seasoned public sector executive. She has served under five governors in various leadership capacities, including Deputy Secretary of the department she now leads. In addition, she worked for nine years in Dane County government, including four years as Director of Human Services. Secretary Nelson constantly draws on her county experience to foster improved working relationships between the state and local government. She is also a co-founder of the Center for Patient Partnerships at the U.W. Madison, which promotes health care that is more patient centered.
Mike Rosencrance
VP Information Services, UW Medical Foundation
Mike Rosencrance serves as Vice President of Information Services where he is responsible for developing overall information technology and telecommunications strategy as well as for implementing technology to improve UWMF’s competitive position regionally. Mr. Rosencrance joined UWMF in 1998 as Director of Information Services where he immediately managed the information technology merger of UWMF and Physicians Plus Medical Group. He was promoted to Vice President in 2001. Prior to UWMF, he held various management, sales and implementation positions with CyCare Systems, Inc (now McKesson HBOC) and Epic Systems Corp. His prior experience also includes management positions with the American Heart Association as well as creation and management of the IT department for the Aspen Medical Group in Minneapolis, MN. Mr. Rosencrance has a unique perspective and skills developed through his participation in several healthcare system mergers in Minneapolis, Chicago and Madison. Mike is a graduate of the Pennsylvania State University with a BS in Health Education and holds his MBA in Management from the University of St. Thomas in St Paul, MN.
Derek C. Stettner
Partner, Michael Best & Friedrich LLP
Derek Stettner is a partner focusing his practice on intellectual property matters, with an emphasis on securing patent, copyright, and other intellectual property protection for electrical, software and mechanical inventions. His practice also includes preparation, review and negotiation of software and other intellectual property licenses. He handles matters involving confidentiality agreements; research and development agreements and electronic commerce.
Raj Veeramani, PhD
Professor, College of Engineering & School of Business, UW Madison
Dr. Raj Veeramani is a Professor at the University of Wisconsin-Madison with joint appointments in the College of Engineering and the School of Business. He is the Director and founder of the UW E-Business Consortium, established December 1998, and the UW E-Business Institute, established October 2003. His current areas of research include Internet-aided supply chain collaboration and RFID applications. He serves as an e-business strategist and best practices consultant to Fortune 500 companies. Dr. Veeramani joined the faculty of the University of Wisconsin-Madison in 1992.
Raymond J. Zastrow, MD FAAFP
Family Physician, Advanced Healthcare, Instructor, Heathcare Decision Support, MSOE
Dr. Zastrow received his M.D. from the Medical College of Wisconsin in 1983. He completed his Family Practice residency at the University of South Carolina School of Medicine in 1986, and returned to Milwaukee where he has been in private practice with various divisions of Advanced Healthcare ever since. From 1994 to 2001 he served as Medical Director of Informatics for the Wheaton Franciscan System. From January 2001 to February 2004 Dr. Zastrow served in the role of Vice President of Medical Affairs for St. Michael Hospital. In addition to his ambulatory clinical practice, Dr. Zastrow manages a substantial population of Long-term Care patients at the Bradley Convalescent Center – where he is also the Medical Director.

An Instructor in the combined MCW/MSOE Master of Science in Medical Informatics degree program, Dr. Zastrow teaches Healthcare Decision Support. He has first-hand EMR experience, having helped to implement the EpicCare Electronic Medical Record system at Advanced Healthcare. He has served on physician advisory panels for Epic Systems Corporation, McKesson Corporation and Ameritech Health Connections. He is a past president of the Southeastern Wisconsin Academy of Family Physicians.

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