Yelp this morning announced it has paid $20 million in cash to acquire the Wi-Fi marketing company, Turnstyle Analytics, which offers a service that allows businesses to connect with their customers over a freely provided Wi-fi network. The move, Yelp explains, is aimed at expanding the types of business marketing services Yelp already offers beyond those that are focused on customer acquisition, to also include those that help businesses with customer retention and loyalty.
Tornoto-based Turnstlye was founded in 2012 that today supports nearly 3,500 businesses, primarily across the U.S. and Canada. According to the logos on its website, these customers include Back Alley Burger, Burger King, Broncos Slider Bar, Subway, and others.
Turnstyle is a paid service for its business customers, based on scale, that offers insights into customer behavior, visits and more, gained from the free guest Wi-Fi logins.