An Israeli start-up says it can take one look at a person’s face and realize character traits that are undetectable to the human eye.
Faception said it’s already signed a contract with a homeland security agency to help identify terrorists. The company said its technology also can be used to identify everything from great poker players to extroverts, pedophiles, geniuses and white collar-criminals.
“We understand the human much better than other humans understand each other,” said Faception chief executive Shai Gilboa. “Our personality is determined by our DNA and reflected in our face. It’s a kind of signal.”
Faception has built 15 different classifiers, which Gilboa said evaluate with 80 percent accuracy certain traits. The start-up is pushing forward, seeing tremendous power in a machine’s ability to analyze images.
Yet experts caution there are ethical questions and profound limits to the effectiveness of technology such as this.
“Can I predict that you’re an ax murderer by looking at your face and therefore should I arrest you?” said Pedro Domingos, a professor of computer science at the University of Washington and author of “The Master Algorithm.” “You can see how this would be controversial.”