To many startups, search engine optimization (SEO) is a task that sits on their company’s back burner.
With features to launch and customers to support, the idea of spending time fiddling with your title tags can seem like a fool’s errand. That’s especially true when there’s no guarantee that your hard work will result in a single additional visitor from Google. That’s one of the reasons that a recent study ranked SEO as the third most important marketing priority for startups (behind social media and content marketing).
Why do startups tend to shy away from SEO? From working with dozens of startups, I’ve found that founders hate the uncertainty that comes from SEO. Indeed, success with SEO can seem like throwing two dice and hoping you roll double sevens.
Yes, there’s an element of uncertainty with SEO (after all, Google doesn’t publicly reveal the factors they use to rank websites). But according to a new ranking-factor study, SEO doesn’t have to be a shot in the dark. In fact, you can prioritize your SEO tasks based on what’s likely to give you the most bang for your buck.
Backlinks, content and page speed are key
Backlinko recently teamed up with a handful of SEO software companies to evaluate the factors that are most important for success with SEO today. To do this, they analyzed one million Google search results.
Of the 20 potential ranking factors they looked at, five were revealed to be especially important. I’m going to deep-dive into these five important ranking factors, and show you how you can apply them to squeeze more juice out of your SEO efforts.