Lines of business want services fast; IT will need an investment budget that allows it to try to achieve desired solutions and sometimes fail.

It used to be that every IT technology project needed to be a business — to have a business justification. Now, every new business project “needs to be a technology,” noted Mark Tonsetic, analyst with the CEB unit of Gartner.

“Digital is the new battleground” in the evolution of the modern enterprise, he said, and even the CEO wants a story to tell Wall Street about how his company is going digital. For optimists, that means new revenue opportunities and short time to market for new products. For pessimists, it means the company may not stave off disruption but at least it’s making a move to avoid it.

Tonsectic described how CIOs and IT directors might navigate these newly choppy and hazardous waters in a session at Interop ITX on May 19, How The Cloud Is Changing IT Investment Plans. The goal isn’t to make just the right investment in cloud. It’s to fit cloud into an IT ecosystem that has all the right components needed by the transforming company, he said.