There has been plenty of talk about the need for a chief analytics officer or chief data officer. But do you ever wonder what they do for a living?
As analytics continues to spread out across an organization, someone needs to orchestrate it all. The “best” person for the job is likely a chief analytics officer (CAO) who understands the business, understands analytics, and can help align the two.
The CAO role is a relatively new C-suite position, as is the chief data officer or CDO. Most organizations don’t have both and when they don’t, the titles tend to be used interchangeably. The general distinction is that the CAO focuses more on analytics and its business impact while the CDO is in charge of data management and data governance.
“The new roles are really designed to expand the use of data and expand the questions that data is used to answer,” said Jennifer Belissent, principal analyst at Forrester. “It’s changing the nature of data and analytics use in the organization, leveraging the new tools and techniques available, and creating a culture around the use of data in an organization.”