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Digest

ScoreBig uses Priceline’s model to name your own price for live events

Source: All Things Digital
April 12, 2012
Let’s say you want to go see a Lakers game or a concert at the last minute. If it wasn’t sold out, you could go to the ticket booth and pay face value or check out deals on Craigslist or StubHub.

But there’s a third option emerging, where the actual teams and venues are offloading excess inventory, and instead of paying face value, customers can name their price — sort of like hotel rooms on Priceline.com.

ScoreBig.com, which launched in October 2010, is promising that winning bidders will end up getting tickets up to 60 percent off, and a minimum of 10 percent off.

“Forty percent of live event tickets go unsold nationwide,” said Peter Sinclair, the company’s VP of Marketing. “Even when they fill up the building, they are giving a lot of tickets away.”

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