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Digest

Digital-savvy workers are in demand

Source: Journal Sentinel
April 16, 2012
The explosion in digital devices has triggered a rush by companies to hire digitally trained employees to provide and deliver the content for all those smartphones and computer tablets.

John Komp has been working in the digital industry for more than 20 years. He was hired last year as a senior digital producer for Bader Rutter & Associates Inc., a Brookfield marketing services agency.

"Digital is just becoming so pervasive across all communication channels," Komp said.

The adoption of mobile devices has become so widespread, so quickly, it has forced companies such as Bader Rutter to think about how to use this new medium and how to balance it with traditional media.

In two years, Bader Rutter has hired more than 100 associates who focus on building digital development in all areas of the company, including public relations, social media, Web development and design.

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