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Amazon to challenge Google with AWS CloudSearch

Source: Washington Post
April 16, 2012
In a clear shot at Google, Amazon has launched a new service called CloudSearch that Amazon Web Services (AWS) users can embed into their applications and websites, the company announced Thursday.

CloudSearch’s technology is based on the same tech that powers search for, and aims to make life easier for web developers who want to integrate search into their AWS-hosted sites. Using the tool, developers can create a search domain and then upload any data they want searchable. CloudSearch then automates the process of allocating resources and indexes that are needed to process searches.

“For many organizations, search plays a major role in how their customers experience their product or service – businesses need a sophisticated search capability to help their customers find the right information quickly. Implementing rich search functionality has traditionally been very expensive and time consuming due to the complexity of the technology required,” said AWS BVP Adam Selipsky, in a statement. “Amazon CloudSearch frees customers from worrying about all of these complexities so they can easily launch powerful search functionality and pay only for the resources they use.”

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