Advertisement
*
Reproduction permitted for personal use only. For reprints and reprint permission, contact reprints@wistechnology.com.
Digest

How do you go global against clones and competitors?

Source: TechCrunch
March 28, 2012
GoGlobal is Morten Lund’s new venture. Earlier this month, Lund pitched GoGlobal live on stage at The London Web Summit. Despite a few people thinking it was a ruse, GoGlobal aims to be a platform to grow globally for Software-as-a-Service (SaaS) companies. Lund says wants to take three to four companies in to 40+ countries every quarter. Here is the problem I think he is looking to solve.

As soon as an Internet startup shows signs of success, somewhere in the universe its business model is replicated with razor-sharp execution tactics. If the startup is under the radar, still, selling its products and services internationally is difficult without prior knowledge and business network.

Take online music streaming industry for example, its pioneer Spotify launched in Germany this month. Eagerly awaited by the German public, whose current suppliers of streaming music services include Deezer, Rhapsody, Rdio and Simfy, Spotify is now present in only 13 countries. Its French competitor Deezer has gone to as many as 45 countries and expects to conquer the world outside of the US by the end of 2012, according to its CEO Axel Dauchez. Will Spotify ever catch up?

Read full article>>

-Add Your Comment

Name:
E-mail:

Comment Policy: WTN News accepts comments that are on-topic and do not contain advertisements, profanity or personal attacks. Comments represent the views of the individuals who post them and do not necessarily represent the views of WTN Media or our partners, advertisers, or sources. Comments are moderated and are not immediately posted. Your email address will not be posted.

WTN Media cannot accept liability for the content of comments posted here or verify their accuracy. If you believe this comment section is being abused, contact edit@wistechnology.com.

WTN Media Presents