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The Federal Trade Commission on Monday outlined a framework for how companies should address consumer privacy, pledging that consumers will have an easy to use and effective Do Not Track option by the end of the year.
The FTCs report comes a little over a month after the White House released a privacy bill of rights that called on companies to be more transparent about privacy and grant consumers greater access to their data but that stopped short of backing a do-not-track rule.
The FTC also said it plans to work with Web companies and advertisers to implement an industry-designed do-not-track technology so as to avoid a federal law that mandates it. The Digital Advertising Alliance, which represents 90 percent of all Web sites with advertising, is working with the Commerce Department and FTC to create an icon that would allow users an easy way to stop online tracking.Read full article>>