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Fusion 2012: The nature of competition has changed; will you change with it?

In their preoccupation with today’s challenged economic environment, business executives might not have noticed that the nature of competition is changing, but failure to adapt could put an organization on the critical list.

So says former Madisonian Kay Plantes, a principal with the San Diego-based Plantes Company who still works in Wisconsin. Plantes, delivering the March 8 keynote at the 2012 Fusion CEO-CIO Symposium, said the recession and subsequent slow recovery diverted attention away from long-term changes that are reshaping markets and industry boundaries.

The basis of competition has changed, she said, from the features of individual offerings, which demanded standardization to drive scale and efficiency, to competition based on business models.

This new basis of competition is changing the roles of those who occupy the C-Suite, and it “demands fresh approaches to how you deploy technology and work with vendors,” Plantes said.

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