Reproduction permitted for personal use only. For reprints and reprint permission, contact firstname.lastname@example.org.
Microsoft and Apple should hate one another right now. I mean, really hate each other. After decades of domination, Microsoft has watched their rival move from deaths door to become the most valuable company in the world over $200 billion more valuable than Microsoft itself. And it was Microsoft who helped get Apple there, remember, with a timely cash infusion in 1997.
Steve Ballmer laughed off the iPhone, which eventually helped kill off Windows Mobile and its now bigger than all of Microsofts businesses combined. And the company shrugged off the iPad, even as it established a category, tablets, which Microsoft itself had been trying to establish for years.
Now Apples iOS ecosystem threatens the very fabric of Microsoft. Given the rise of the iPhone and iPad, and the halo-effect theyre having on the Mac, products like Windows and Office dont hold the same importance that they once did in the computing world. And their shine is ever-diminishing. People are realizing that they just dont need them anymore. Apples rise is slowly killing the Microsoft weve all known for years.Read full article>>