Market domination via name identity

Global corporate nomenclature is making history, right now, as ICANN gTLD platform opens with full swing, the established and largest name brands of the world are now pitted against the newest, recently incubated, globally poised but relatively unknown name brands. The global image shifts are at play. The coming years will define the new landscape of image and brand name superiority and spell out a new language defining market domination via name identity. It makes little difference where you are located and what type or size of organization you manage. The fact remains it's going to alter your thinking about marketing and business image and name identity expansion. Here are the key factors.

A gTLD dot brand with the right name identity and a business model offers the fastest way to create hyper-visibility and global presence and becomes an intricate device for attracting massive customer acquisition. The old school of traditional advertising marketing and branding is slowly recognizing this game changer.

A gTLD platform also opens new opportunities for branding, marketing and trademark law firms, as critical needs arise for fast-track evaluations of current name portfolios to determine long-term action plans. It calls for realignment of naming architectures to accommodate too many or too few identities or reassessment of current name ownership strategies in light of this new age frontier.

For many organizations the application process has hidden naming challenges in the program. Example, how to differentiate power and evaluate a proposed name, (.car .auto .motor) or how to select a winning combination (.locomoto or automoto,) or (.udrive or idrive,) or (.ucar or mycar;) Advance level name usability issues will decide winners and losers, including, pricing of sub-brand domain naming architecture for a master gTLD name being introduced in the market place.

The Boardroom Agenda (The Boardroom Agenda is excerpted from DOMINATION, THE GTLD NAME GAM by Naseem Javed Copyright (c) 2012 by Naseem Javed by permission of Metrostate Syndicate.)

How businesses should appoint an Internal Leadership Team to tackle all name-identity issues on an organized basis towards 2012 and beyond.

For big businesses, it would be imperative to create 'layers of name identity protection' and to acquire a deeper understanding of how to cope with these new and emerging trends.

For middle-sized and regional businesses, it opens highly cost-effective global opportunities to reposition, re-name, and re-brand their entire operations as new style market domination.

Any company at the grassroots marketing and business development level must evaluate all of its name brands and identities to answer the following key questions.

What are the hotspots whereby a slight change in spelling, alpha structure, the meaning and the shade of a name identity could seriously be jeopardized?

What are the competitive forces in the marketplace that are already attacking a brand name identity and how can they harness new powers to further intensify their attack?

(The Boardroom Agenda is excerpted from DOMINATION, THE GTLD NAME GAM by Naseem Javed Copyright (c) 2012 by Naseem Javed by permission of Metrostate Syndicate.)

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