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Something viewed online billions of times a month would seem to need no further promotion, but that assumption falls short when the something in question — a turquoise triangle in the upper right-hand corner of banner ads — is a critical piece of the debate about online privacy.

On Friday, the Digital Advertising Alliance, a group of digital advertising trade organizations, will unveil its first ad campaign ever explaining what the icon is and how it helps users control ads they see online. The campaign, one of the largest domestic consumer privacy campaigns to date, comes as advertisers, technology companies and privacy advocates await a final report from the Federal Trade Commission on online privacy.

“We’re on record as publicly committing to the Federal Trade Commission, to members of Congress and to consumers that education is a key component to a lot of the uses of data” online, said Stu Ingis, general counsel for the alliance.

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