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Red Prairie launches direct to consumer software
Waukesha, Wis. - Supply-chain technology firm RedPrairie has launched a new software package aimed at retailers who ship directly to consumers or use drop shipping. The package includes an Internet module for rules-based order sourcing called Dlx SourceRight, which the company announced March 5, as well as warehouse, transportation, process and production management systems.
DLx SourceRight allows companies to create inventory allocation rules based on customer requirements, setting distribution and supplier locations, product and facility characteristics, geographic proximity and other supply-network considerations.
"Direct to consumer retailers face special challenges satisfying the greatly varying order configuration, handling and delivery requests of consumers," said RedPrairie Company Leader John Jazweic. "Flexible distribution systems are required to meet these challenges and satisfy customers in a timely manner."
The direct-to-consumer software allows users to personalize the packaging and shipping of each order. Optionally, it also includes routing algorithms for zone skipping, LTL consolidation, multi-stop routing and pool-point shipments. Some of RedPrairies customers include Amazon.com and American Musical Supply, both of which use its direct-to-consumer products.
This product will supplement the companys increasing use of RFID, or radio frequency identification, small electronic tags that can store information about what is in each package in a warehouse and transmit it to nearby scanners.