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. - Online retailers that want to access the cost-per-action advertising model of Jellyfish.com
have no more barriers following its decision to partner with Channel Intelligence
, according to an executive with the Madison-based shopping search engine.
Greg Kaldor, vice president of merchant services for Jellyfish, said the company will now be able to offer Channel's sales tracking technology
in combination with its cost-per-action model.
Jellyfish was launched in 2006 as an alternative to price-per-click advertising models, which is still the most prevalent advertising model on the Internet.
With this integration of the sales tracking and the cost-per-action advertising model, Kaldor said the road has been paved for retailers to jettison cost per click.
Jellyfish's model also calls for sharing advertising dollars with consumers and eliminating click fraud for advertisers.
They [competitors] are only concerned about the clicks, Kaldor said. As cost-per-action service, we need to know when the transaction happens.
The partnership will make Jellyfish's system fully accessible to Channel Intelligence's stable of over 100 merchant partners, and allows Channel Intelligence retailers to easily integrate their product catalogs into Jellyfish.
Channel Intelligence, which is based in Celebration, Fla., provides marketing services for large Internet retailers. The retailers ask the company to market their products online, including to comparison shopping engines like Jellyfish.
Steven Roth, vice president of product management for Channel Intelligence, said it will be easy to integrate the sales data of the retailers back to Jellyfish for the purpose of sharing the percentage of the sale with the end customer.
Jellyfish has secured $5 million in capital in a funding round led by Kegonsa Partners to execute its plan for customer adoption.Related stories
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