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- Most Wisconsin manufacturers polled in a recent survey say that concerns about rising raw materials costs and pricing pressures outweigh anxiety about offshore competition.
The Wisconsin Manufacturing Extension Partnership
, a nonprofit consulting organization for small and mid-sized manufacturers, conducted the survey of 173 Wisconsin firms. They ranked themselves on performance and external market issues.
Approximately one-third of respondents reported growing sales and profitable growth, while a smaller percentage indicated weaker performances. Fourteen percent indicated that they are in "survival mode" and 10 percent reported declining sales.
Sixty-seven percent cited rising raw material costs as an external market issue with a major impact on their business. About half cited extreme pricing pressures and increasing demands from customers, but only 27 percent cited offshore competition.
These findings elaborate on a 2005 Wisconsin manufacturing study, which suggested that Wisconsin's $46 billion industrial sector is well-positioned for future growth as long as manufacturers adopt business practices that emphasize speed and agility, and make the transition from commodity to value-added products.
Lean is essential, but top-line growth and market diversification are becoming equally important contributors to manufacturing success today, said Michael Klonsinski, executive director for WMEP.Related stories
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