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- Two Madison-based weather information businesses have launched an integrated traffic and weather data product for local television media outlets.RouteCast
, the platform of Weather Central, Inc.
and MyWeather, LLC
, is designed to drive viewers to a station's on-air, online, mobile, desktop, and digital content.
With the help of a third Madison firm, the platform was used to customize a solution for WRAL-TV
in Raleigh, N.C. The station's traffic incident database has been combined with historical traffic analysis and incident data from TrafficCast International, Inc.
, a Madison-based developer of traffic data, and SpeedInfo
, a maker of traffic flow sensors located in San Jose, Calif.
MyWeather said it will introduce the new product to all 450 local affiliate clients.Related stories
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Madison-based TrafficCast makes national inroads as data provider
Traffic.com adds Milwaukee to service cities